How to Be a Good Consumer

As I write this, it’s Black Friday, which to my mind is the highest ritual of consumer religion, attracting untold numbers of devotees of all races, classes, faiths and belief systems. Symbolically, Black Friday is the reigning idol of consumer religion. Already I have read reports about crowds of people vying for deals — people shot and stabbed, arrests made, fights and scuffles (there were evenfist fights over towels at Walmart) — all triggered by engineered scarcity and the promise of savings.